The module aims at equipping students with understanding of the management of organizational performance. It examines aspects, tools, techniques and processes of control, organization and coordination of individuals and activities to ensure optimal performance. The module deals with problematic areas that require the managers’ attention and suggests plausible remedies. In depth analysis of how organizational resources are used will be carried out and various performance measurements to motivate managers to implement strategies will be analyzed.
The purpose of this module is to introduce students to Global Business management and its dynamics as a strategic approach for businesses that operates across international borders. This module provides insight into the complexity of business operations across international borders and the essence of international business environments in the international business context
This course introduces the key concepts, models, theories, principles, and tools of strategy formulation, implementation, evaluation and competitive analysis. The module develops the strategic thinking of students which focuses on decision making abilities and actions to be taken , especially in relation to understanding the use of various strategies in different situations, that affect the performance and survival of business enterprises. The course is focused on required information and skills to be used by managers to develop strategies, position their businesses, identify firm boundaries and take full advantage of long-term profits in the face of uncertainty and competition. Strategic management module also provides students with a broad view of business or organisation environment that includes employees, customers/buyers, sellers/suppliers, global market, technology, and competitors, to be able to understand the environmental and organisational interactions. Furthermore, this module allows the students to be open to emerging areas of interdisciplinary and integrative studies . It also involves building bridges between academic learning and labour market and business environment.
Learning outcomes
This module aims at imparting the knowledge and skills required by the students in managing organisation at managerial positions, thus learning outcomes of this module are the following:
- Understand environment scanning of the industry in which they are operating in, the individual and business customers and their implications to the organization.
- Understand and formulate company’s direction
- Develop the strategy and competitive advantage of the organization to fit specific industry and company situations
- Applying business models and strategies in a Dynamic Environment.